Jakarta – Mitsubishi CUAN128 Destinator sedang masa bulan madu di pasar otomotif Indonesia. Sejak debut global pada 17 Juli 2025, Destinator berhasil membetot perhatian publik. Hal ini tercermin dari data Surat Pemesanan Kendaraan (SPK) nasional.
Amiruddin, Sub Division Head of Sales Marketing & Logistic PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) menjelaskan angka SPK masih terus dikumpulkan. Destinator merupakan model penjualan terbesar Mitsubishi selama GIIAS 2025 dengan total kontribusi sebesar 47 persen.
“Sudah disampaikan juga di rilis resmi kami bahwa kemarin di GIIAS kami mendapatkan 1.939 unit,” ujar Amir di Cempaka Putih, Jakarta Pusat, Rabu (6/8/2025).
Amir menambahkan SPK secara total nasional sudah lebih dari 3.000 unit Destinator dipesan orang Indonesia.
“Terakhir sampai Jumat kemarin (total) sudah lebih dari 3.000 unit. Secara periodik kami masih menghimpun angka pastinya dari sejumlah diler,” kata dia.
Mitsubishi percaya diri dengan mobil ini. Pabrikan asal Jepang menargetkan bisa menjual Destinator sebanyak 10 ribu unit dari bulan Agustus 2025 hingga Maret 2026 untuk pasar Indonesia. Artinya sekitar 1.250 unit Destinator minimal laku terjual per bulannya.
Ada tiga varian Mitsubishi Destinator yang ditawarkan di Indonesia yaitu GLS, Exceed, dan Ultimate. Harga Destinator cukup menarik. Premium SUV ini ditawarkan mulai Rp 385 juta hingga yang termahal Rp 465 juta.
Dengan banderol harga kompetitif, Mitsubishi berharap bisa memikat lebih banyak konsumen. Di sisi lain, Destinator bisa mengerek penjualan Mitsubishi di Tanah Air sekaligus meningkatkan pangsa pasar merek tiga berlian tersebut.
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